Are slogans protectable as trademarks?
Slogans are pithy advertising phrases/claims. They draw increased attention. How can such advertising slogans be protected under trademark law? Slogans vs. Trademark Advertising slogans/claims can be informative, emotional, entertaining or even provocative. The decisive factor is that a thought process is initiated in the recipient. The advertising slogan should be associated with the company behind […]
![](https://www.amatin.ch/wp-content/themes/amatin/assets/img/icons/icon-arrow-right.png)